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We Help:

Singles, Families, Sole Traders, Companies, Start Ups & all kinds of Trusts

Set goals and maximise their profits, growth and income, whilst helping to minimise their liabilities and tax, through education, discipline, motivation and mentoring.

Our Mission:

By increasing your financial literacy, we help you bridge the gap between where you are now and where you may potentially be.

Why do you need goals?

Anecdotal Dialogue Between Alice In Wonderland and the Cheshire Cat

(Location) They are at a fork in the road and Alice is wondering which path to take...

Alice: "Would you tell me please, which way I ought to go from here?"


Cheshire Cat: "That depends a great deal on where you want to go."


Alice: "I don't much care where."


Cheshire Cat: "Then it doesn't matter which way you go."

Source - Lewis Carroll's 'Alice In Wonderland'

From the perspective of finance, we offer our interpretation of this story.

Alice is saying, "I don't know where I am going, or want to go, or which path I should take?" 

The Cheshire cat is saying, "It doesn't matter which path you take as you are not going anywhere in particular.

So why worry about which path to take?"

Setting Goals (You don't know what you don't know)

In Alice in wonderland, there was a cast of characters like the Mad Hatter, the Cheshire Cat and the Queen Of Hearts. The characters and the environment, coupled with Alice's wants and needs, set her ability to establish goals.

Like Alice, most people set their goals based on the people around them and their environment.

The Differences Between the Wealthy, the Middle Class & the Socio-Economically Disadvantaged


The wealthy are conditioned by their peers to have high degrees of cultural capital. As a generalisation, they understand money, they understand taxes and they understand Corporate Trust structures. In our observation, the wealthy have greater academic and financial literacy than their less affluent counterparts.

What differentiates the wealthy is they wish for control and transparency of their investments and this is the key distinction. Often, they want to become richer and they have the cultural framework to do so.

When dealing with the wealthy, rarely do they need help in setting goals for they know what their goals are.

In contrast, when dealing with the middle class and the socio-economically disadvantaged, they need convincing that setting goals will add significant value and direction to their lives. The less affluent are often like Alice in Wonderland standing at the crossroads and not knowing which path to take. Alice did not understand Wonderland and those other than the wealthy often do not understand the financial world in which they live.

When you are a Financial Planner, dealing with the less privileged is in essence a role whereby you are introducing them to the world of finance. In the allegory of Alice in Wonderland, the world of tax rates, depreciation, superannuation, insurance, mortgage structuring, asset growth and income can be as foreign to them as Wonderland was foreign to Alice.

Alice had no goals because she was lost! The poor often have no goals because they are often lost in the financial system.

As a Generalisation, the Wealthy need 'help' with their goals, others simply need goals.

At Bull & Bear Financial Strategies, we focus on helping clients with the journey of building financial literacy and cultural capital.

We teach individuals and families how the tax system works, how the stock markets and property market cycles work.

We advise on how to structure mortgages that best protect them from the banks.

When dealing with the Australian Tax Office, we encourage people to learn their rights and to take full advantage of tax deductions and rebates to which they may be entitled.

People often miss out on tax relief because they simply do not understand how the tax system works and the deductions that they are entitled to.

Begin your journey to financial freedom by taking action now!

Calling us on 0450 077 442 or fill out the form below for a free consultation with one of our Financial Planners.

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